GOLDRecruiting · 2026MAN JobValueSelling
16 MAN locations, 16 individual campaigns. Recruiting that reaches skilled commercial vehicle technicians where traditional job ads no longer do.
16
Locations
16
Individual landing pages
1
Central WhatsApp channel
Gold
HR Inside Award 2026
Watch video
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MAN Truck & Bus 16 Standorte, 16 eigene Kampagnen: Job-Values statt Stellenanzeigen. Ausgezeichnet mit Gold beim HR Inside Award 2026. mehr
The starting point
Skilled commercial vehicle technicians are now very difficult to reach through traditional job ads. The way they look for information and apply for jobs has changed fundamentally in recent years.
The idea: Job-Values instead of job ads
Rather than vacancies, the focus is on the Job-Values that really matter to the target audience. The approach is based on data from the Jobselling Report, along with employee interviews and focus groups. Each location uses these insights to develop its own authentic campaign.
What we delivered
One landing page per location
Each of the 16 MAN locations in Austria has its own landing page where employees share what it is like to work there.
Job campaigns for urgent hiring needs
Additional individual job campaigns run to meet urgent staffing needs quickly.
REKUNO Cockpit
All applications come together centrally in the REKUNO Cockpit, complete with status and history.
Central WhatsApp channel
Candidates are contacted through a central WhatsApp channel.
A look at the location funnels
Campaign videos
Voices from the campaign
„For the first time, we have our own landing page to show what really makes our location special. It is helping us become more visible in our region.“
„What makes it special for me is that we, as employees, are part of the campaign and got to help shape it. That is something to be proud of.“
„I was not actually looking for a new job. The whole process felt more like getting to know each other than a traditional job application.“
Source: campaign video
MAN at the HR Inside Award
© Studio Heidegger
© Studio Heidegger
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